by Ben Hart | Nov 10, 2020 | Uncategorised
New Zealand’s leading Specialist Healthcare Communications Agency, Essence – The Health Agency, is rounding off 2020 with two new Leadership Team appointments. The Auckland-based agency has welcomed Kristen Marks as GM/Strategy Director and promoted Christy Leopold to...
by Ryan | Sep 1, 2019 | Uncategorised
When it comes to healthcare marketing and advertising, it’s constantly evolving. Currently, there are two major trends emerging in healthcare marketing. Some of our clients are embracing these trends already and we expect to see more healthcare companies adopting them...
by Ben Hart | May 10, 2019 | Uncategorised
Now that we’re well and truly into the second quarter of the year, the essence team can look back at the work we’ve achieved in the year to date with pride. Not only did we run innovative advertising and marketing campaigns for leading healthcare organisations, but we...
by Ben Hart | Dec 18, 2018 | Uncategorised
Thank you for all your support and engagement this year. From turning 10, to moving premises, new clients and a second successful TILT event, it’s been quite a year. Holiday hours: We will be closed...
by Ben Hart | Aug 27, 2018 | Uncategorised
There’s no doubt about it – the healthcare sector is facing new challenges as patients call for more intuitive, personalised and customer-centric experiences. To meet these needs, design thinking is to a greater extent at play. While you’ve likely had some...
by Ben Hart | Apr 9, 2018 | Uncategorised
After ten years, essence is about to make the move from a traditional office to a bustling co-working space in Britomart. But why? We’ve been pondering our next move for some time now, so we thought we’d share some of our rationale (and hopefully wisdom) for anyone...
by Ben Hart | Dec 15, 2017 | Uncategorised
It’s been another busy, but great year for us as an agency and I wanted to take a moment to reflect on what I’ve noted in the industry over the past 12 months or so. Digital and tech is here to stay We’ve all been talking about the application of digital technology...
by Ben Hart | Nov 13, 2017 | Uncategorised
There are multiple layers to healthcare with so many individuals, organisations and groups providing advice, services and treatments. With that – and a little thing called the Internet – comes an absolute overload of information. Not all of that information is...
by Ben Hart | Oct 2, 2017 | Uncategorised
When it comes to designing digital interfaces, we often talk about user experience, or ‘UX’. But in some cases we actually need to think more broadly than that. This is normally when something is being presented/used by one person, but the actual end recipient of the...
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